Instead of a heart, Cupid’s arrow now strikes your phone’s message box. Dating apps have established their own fanbase amid matrimonial sites and matchmakers like Seema aunty. These applications serve as platforms for expressing personal preferences and finding partners who share similar characteristics. However, the pursuit of love often requires users to reveal private information such as hobbies and date of birth. Despite providing this data willingly, there still remains concern over its security. “The key task for these apps is to gather user consent defining how the information will be used. The handling of data by these apps needs transparency,” commented an anonymous senior media analyst during a discussion with BrandWagon Online.
Moreover, with the introduction of India’s Data Protection Bill (DPDP), practices concerning collection and storage of data are anticipated to alter significantly in time. But are dating app developers ready?
In Search Of Love!
Typically, upon joining any dating platform, users provide critical identifiable details such as name, DOB along with individual tastes or preferences into predefined fields through which interaction takes place in various forms post-match making – few being voice call or messaging service employed most commonly engaged within these applications retain comprehensive records on matched profiles communicating amongst each other following mutual selection dependingis based upon interests shared between them,” explained Sybil Shiddell from Gleeden.
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